Ranking high in search engines is the goal of every business. But the question is, does affordable search engine ranking exist?
Most SEO agencies have made business owners believe they must break the bank to rank high in search engines. They have made many business owners lose interest in trying to rank high in search engines.
The point is that ranking high affordably is possible. In other words, you can rank higher than your competitors in search engines without emptying your wallet.
In this post, we’ll discuss how to rank your website on search engines on a budget and more on this topic. Keep reading for more details.
What Is Affordable Search Engine Ranking?
Firstly, what is search engine ranking? It refers to using various tactics to place a business’ official website at the top of the search result page. SEO is the most common and effective strategy used to rank a business high in search engines.
Search engine optimization (SEO) involves various strategies deployed to improve a website’s ranking, organic traffic, click-through, conversion rates, and online reputation. There are on-page and off-page SEO too.
The on-page SEO comprises strategies performed on the website to improve ranking and organic traffic to the website.
Here are the on-page SEO strategies to improve a website’s search engine ranking:
1: Expert SEO audit:
Any experienced SEO agency should know the benefits of a thorough SEO audit. It’s unprofessional to implement an SEO strategy without a rigorous SEO audit. It’s building a house on a piece of land without proper soil analysis.
A thorough website audit includes analyzing a website to know the level of SEO work done and whether it was done properly. It also includes checking the backlinks to ensure they are high-quality and valuable.
Website audits are broad and time-consuming. Additionally, expert SEO knowledge is required to implement it satisfactorily. A thorough website audit also includes competitive analysis.
Competitive analysis helps you identify what strategies your competitors are using, sources of backlinks, content length, keyword use, and more. It helps expose the strategies of your competitors so you can plan and execute a superior SEO strategy to gain a competitive edge.
With a thorough competitive analysis, you can identify search engine ranking opportunities your competitors have not yet tapped or have but didn’t concentrate much effort on.
Most SEO agencies render website audits as a different service from other SEO services. And this makes search engine ranking more expensive for businesses.
If you want to enjoy affordable search engine ranking, find an agency whose SEO packages include website audits. That way, you won’t have to spend extra money to rank high on search engine results pages.
2: Expert keyword research:
Keywords are search terms potential clients use when looking for information, products, or services online. Your website will appear on potential clients’ search engine result pages if you target similar keywords they are searching for and fix your SEO properly.
Keywords are important in SEO. That’s why you must conduct thorough keyword research to find the right keyword. Note that Google’s operation is based on keywords. In other words, it decides the niche your business and content belongs to through the keywords you sprinkle in your blog posts.
Competitive analysis, which we discussed earlier, will help you identify keywords for which your competitors are ranking. But that doesn’t mean you shouldn’t conduct your keyword research. You should because it’s important.
Through keyword research, you’ll find the right keywords to target. In other words, you’ll discover keywords potential clients are using.
Check the search volume, keyword difficulty, and competition before using a keyword. Ensure you aren’t using a keyword because it looks appealing. Use premium keyword research tools to get details about each keyword before sprinkling them strategically into your content.
Another important piece of advice you need to take seriously is the type of keyword you target. There are short-tail and long-tail keywords. Remember that.
A long-tail keyword example is “best divorce attorney (city).” This is both a long-tail and location-based keyword.
Location-based keywords are ideal for local businesses. It helps potential clients around your location find your business online and make plans to visit your physical location.
Research has shown that 68% of all searches have local intent. In other words, people would prefer to find and patronize a local business before extending their searches to different cities or states.
So, it’s important to target local keywords to rank high in search engine result pages. Gain online popularity in local search engines and become the go-to brand for potential customers in your locality.
Examples of short-tail keywords are “Divorce lawyer.” You can see that the keyword is short and generic. You can easily fit it naturally into your content.
While short-tail keywords have high search volume and competition, they are tricky keywords to target. Ranking high with short-tail keywords is more challenging because of the competition involved.
You could spend a lot of money and still struggle to make the first page of search engines. It could take years and lots of patience to rank high for such keywords.
Please get this clear: we aren’t saying you should avoid short-tail keywords. The point is to ensure you don’t make a short-tail keyword your primary keyword.
After strategically placing your long-tail keyword in your content, you can sprinkle some related short-tail keywords in your content. You may rank for those keywords someday. That is the idea.
Keyword usage advice:
- Your primary keywords should be long-tail keywords. Your secondary keywords should be the same.
- You don’t have to target only one keyword in a blog post. Find related keywords, and make them your secondary keywords. The idea is to boost your chance of ranking high for other keywords.
- Avoid keyword stuffing. It’s not a white-hat SEO strategy. Google can penalize your site for keyword stuffing. Keyword stuffing involves inserting a keyword in content multiple times with the aim of tricking the algorithm.
- Avoid keyword cannibalization. This happens when you use the same keyword in two or more web pages. It’s not a white hat SEO strategy, and it can impact your ranking, too. When you use the same keyword on two or more web pages, Google may decide to rank the one whose content’s quality is the lowest. In the worst-case scenario, none of your web pages will rank in the Google search engine.
- Place your keyword strategically in the content. Your keyword should appear in the right places, too. Use it in the first and last 100 words of your content. Additionally, place keywords in the meta titles, meta descriptions, alt text, headers, and URLs.
You can find budget search engine ranking by hiring a search engine optimization firm whose services include keyword research.
Most SEO agencies expect businesses to provide keywords they want to target or pay an extra fee for keyword research. These additional fees can quickly add up and become huge, making search engine ranking more expensive.
A unique way to get an affordable website ranking is to find a competent SEO firm that offer keyword research free of charge, or the keyword research service is part of the SEO package. That way, you’ll save money and get the right keywords for your business.
3: Populate your site with high-quality content:
Content is important in any search engine ranking strategy. But the quality of content you publish on your site matters a great deal.
The quality of your content can have a big impact on your website’s search engine ranking, organic traffic, and conversion rate. When visitors discover that your content is high-quality and valuable, they will want to spend more time on it.
A higher dwell time and lower bounce rate are crucial in search engine rankings. Both inform Google that your content is high quality and deserves to rank high in search engines.
You can decide to write your content by yourself or let the SEO agency managing your optimization campaign write your content. Either way, your content must be high quality. You can’t compromise on the quality of your content.
How to write better content:
- Know your target audience. Who are your target audience? What is their age bracket? What type of content would they like to read? What kind of content and topics do they search for occasionally? Can you produce the type of content they seek? Can the SEO agency you hire produce the type of content your audience seeks? You create other questions to help you understand your target audience better. That’s the aim.
- Conduct in-depth research. Now that you have the target keywords, you can start researching. Even if you have in-depth knowledge of the topic, don’t neglect research. When you conduct thorough research on a topic, you can stumble on other information or ways to deliver your points. You’ll likely learn new things along the way.
- Create the outline for your content. Having an outline is an important step in content writing. It will ensure you deliver all your points and pass your message clearly to the audience.
- Make your content a breeze for your audience to understand. Make your content a breeze for people to read and understand. Use short sentences and an active voice. Additionally, use a lot of paragraphs and headings to break down your points. Incorporate visual materials in your content to help your audience understand your points easily and retain much of the information. For
- Optimize your content for search engines. Your content should be search-engine friendly. Use your keywords strategically in your content to boost your chances of ranking high in search engines. Endeavor to use your keywords naturally in your content. In other words, your keywords should fit into the sentences or sound obvious that it wasn’t supposed to be where you placed them.
- Edit your content ruthlessly. Mistakes in a blog post can be a big turn-off for your visitors. It will send a terrible signal about your brand to most visitors. So, after writing your blog posts, create time to edit them. If you feel tired after writing, rest for some minutes. Take your eyes and mind off the content for some minutes so you’ll feel fresh when you revisit it. That way, you can avoid errors due to parallax when you edit the content manually.
- Publish the content. After writing, the next step is to publish the content. You can schedule the content for publishing. You don’t have to publish one or more content every day unless you have the capacity.
Content writing is an important process in search engine optimization. However, finding an affordable search engine optimization agency that delivers premium content is possible.
Most agencies offer content writing as a separate service and charge per word. Most charge a high fee because they claim to be experts in a topic or use native English writers.
You can find an affordable SEO agency that uses native English expert writers and charges a reasonable amount. In fact, content writing will even be part of the service, not a separate service.
Conclusion
Affordable search engine ranking is possible when you find the right agency willing to help you. Affordable doesn’t mean the SEO services you’re getting are cheap. Instead, it means the SEO agency you’re dealing with has a conscience and is more eager to help your business succeed online.
An affordable SEO agency wants to create a solid online reputation, helping as many businesses as possible. The agency understands that SEO is a long-term project, not a one-off. So, charging businesses high fees doesn’t make sense.
The bottom is to bear in mind that you can rank high in search engines without breaking the bank. Just find an agency that’s willing to help you succeed online, not drain your finances.
