The essence of WordPress search engine optimization services is to make a website on the WordPress platform user—and search engine-friendly; that is Google and other search engines can easily find, understand, and store.
A user-friendly website is one that users or visitors can easily navigate. When your website is user-friendly, visitors will like to spend more time consuming your content and moving from page to page. They’ll spend more time on your website, improving your dwell time and lowering your bounce rate.
A higher dwell time and lower bounce rate indicate your website offers a great user experience (UX). That is how Google search engine algorithms view it. A website with better UX will rank higher in search results than one with poor UX.
So, the essence of WordPress SEO services is to help businesses rank high and increase web traffic, including site authority and sales. These are some benefits a WordPress SEO expert can help you achieve.
As of May 2024 (Updated), approximately 810 million websites were using WordPress, which represents 43% of the total number of websites available.
WordPress boasts exceptional SEO capabilities that make it easy to understand and implement WordPress search engine optimization strategies.
Finding a free or paid WordPress plugin to improve your website’s SEO performance is easy. That is why many websites are on the WordPress platform. You don’t need to have any special coding knowledge to do WordPress SEO.
The fact that WordPress offers excellent SEO capacities doesn’t mean WordPress SEO is a walk in the park. You must understand keyword research, off-page, on-page, technical, and local search engine optimization techniques. You must be well-versed in digital marketing.
If you don’t have an excellent knowledge of WordPress SEO, you can assign your search engine optimization campaign to a WordPress SEO agency.
WordPress is an exceptional content management system and one of the best available. The number of websites on the platform is staggering. Of the 1.88 billion active websites, 810 million are on the WordPress platform.
The WordPress platform’s exceptional SEO capabilities make it an exceptional platform for SEO. You can edit title tags, meta descriptions, and URLs of pages and posts. Another thing you can do on WordPress is the creation of SEO-friendly URLs. These include adding your primary keyword in your URL.
So, is WordPress still the best for SEO? Yes, it is. However, note that Google won’t rank your website higher than others because it’s on the WordPress platform. Google doesn’t practice favoritism.
You must get your SEO tactics right to make your website search engine and user-friendly. Optimize your WordPress website perfectly so that Google and other search engines won’t have any other choice but to rank you higher in the search engine results pages.
Yes, WordPress has a myriad of SEO tools that you can leverage to boost your chances of ranking high. You’ll find tools to create permalinks, title tags, image alt text, meta descriptions, and other SEO processes.
So, the thing is, with WordPress, you don’t need an SEO plugin. The platform has all the tools you need to do SEO. Nevertheless, getting a search optimization plugin can be a great idea to take your website’s SEO to the next level. Plugins offer some advanced features you can leverage to gain a competitive edge.
WordPress SEO includes different processes. These include website audits, which include content and technical SEO audits. Website audit is the first and one of the most critical steps. With an audit, you’ll uncover elements you can work on to improve your website SEO.
The next step is to check what is indexable. Can Googlebot, “Google’s crawlers,” crawl and index your web page? Next is to redirect 404 pages. You can redirect them to the home page.
Moving forward, develop an XML sitemap. The map will be your website’s guide, directing the Google search engine to your most relevant pages. Others include optimizing images and improving site speed, using a mobile-friendly WordPress theme, using tags and categories, using SEO-friendly permalinks, improving interlinking, enabling breadcrumbs, conducting keyword research, and building niche-relevant backlinks.
Clients we have worked for over the last decade keep coming back. Why? Our SEO efforts and the results we generate. That is why the first thing we do when we receive the go-ahead to optimize a client’s WordPress website is to conduct an SEO audit. We perform content and technical audits.
You’ll get reports of the audit before we begin and reports of your website’s SEO performance since we started the campaign. That way, you’ll see the improvement.
At BitChip Digital, SEO success means improving our clients’ search engine rankings. We will enhance your website’s ranking and make it easier for prospects to find you online. Other metrics we consider are an increase in your site’s traffic, online reputation, brand awareness, click-through rate, conversion rate, and sales. When we start managing your website’s SEO, you should record more sales.
We at BitChip Digital do not have a particular business for which we work. We work for all businesses. We aim to put smiles on our clients’ faces by taking their websites to the top of the search engine results pages.
When you succeed, it gives us great joy and satisfaction. Our esteemed clients’ positive reviews also benefit our business.