Why hire an SEO company in today’s business environment? Firstly, let’s assume you have acknowledged the importance of SEO for your business. You know search engine optimization can help your business succeed online. The reason some businesses kick against hiring an SEO company is financial constraints. On the other hand, business owners prefer handling their SEO.
Nothing should stop you from outsourcing your SEO, if you aren’t ready to perform DIY SEO. But if you can handle your SEO well or have an in-house SEO team, you may not have reason to hire an SEO firm. Hiring an SEO company offers numerous benefits. We will discuss them shortly. However, if you have SEO projects and need expert help, you can contact BitChip Digital.
Keep reading to know why hiring an SEO agency can transform your business.
1: Make you more productive:
There’ll be numerous things competing for your time daily. Your business, partners, competitors, customers, colleagues, and family will compete for your time.
Adding SEO to your schedule will pile more pressure on you. Productivity could drop as a result. Additionally, you may have to skip some of your schedules.
The point is that SEO efforts are “time-consuming.” SEO involves a long list of processes that require proper attention. You must conduct a thorough SEO audit of your website to determine the strategies to implement for the best results.
Besides audit, you must conduct keyword research and identify search terms that can bring reasonable traffic, produce high-quality content, perform on-page SEO, build backlinks, improve website speed, and perform other technical SEO activities.
That is not all. You also need to monitor your campaign throughout. Keep an eye on your SEO campaigns to identify the ones performing well and those underperforming. That way, you can ensure you get the best results from your SEO campaigns.
Now, you can see how complex and time-consuming SEO can be. You can see the massive tasks SEO agencies are managing for you. By the way, search engine optimization isn’t a one-off. You have to do it consistently throughout the business.
When you outsource or hire an SEO company, you free up more time to focus on other aspects of your business. You’re also getting help from experts with massive experience in all areas of SEO.
You can see why hiring a search engine optimization company is a great idea. It will help you become more productive, and you’re getting crucial digital marketing help from a company with experience assisting businesses like yours. You’ll have a better chance of succeeding online.
2: Hiring an SEO company saves time:
Can you share the limited time you have between your business and SEO? Keep in mind also that you have a life outside work. You have a family to look after, including friends and relatives to bond with. Besides catering to your business, SEO projects, family, and friends, you must also look after yourself. You’ll need proper sleep, work out, and have some alone time to meditate.
You won’t have enough time for yourself, your family, and your business. That’s the point. And adding SEO to your daily to-do list means you must make sacrifices. In other words, you’ll have to forgo family or friends bonding time or sleep for a shorter time.
SEO is time-consuming. It could consume your entire day if you want to give it proper attention. But that would mean starving other aspects of your business of attention. When you hire an SEO company, you’ll have more free time for other activities. You’ll have time to focus on growing your business and achieving your sales goals.
Besides your business, you’ll have time for your family, associates, friends, and other activities you wish to engage in. That’s one of the benefits of hiring an SEO company. Your online marketing campaign won’t suffer while you are dedicating your time to other aspects of your business and personal life.
A Handy Tip: SEO isn’t a one-off online marketing strategy. It requires constant effort and monitoring. You have to monitor your campaigns to know which is performing and underperforming. And you have to do this daily.
When you hire an SEO company, the experts handling your project will be the ones to bother about optimizing your website to boost search ranking, traffic, and online visibility. They’ll also monitor your website’s SEO performance occasionally.
3: You’ll save more money when you hire an SEO company:
How will I save money by hiring an SEO agency? A great question. First, is the alternative to hiring an SEO company cheaper? No! On the contrary, it’s far more expensive than outsourcing your SEO project.
You have three options to manage your SEO project:
- You can choose DIY SEO, where you’ll be the one managing the campaign.
- Outsource or hire to an SEO company. In other words, you are hiring a SEO provider that delivers expert SEO help. The agreement is on a contract basis. You can opt out of the contract whenever you want, and it’s not a long-term commitment unless you desire it. You won’t be paying benefits, software, or other fees, too.
- You employ in-house SEO experts who will be on your payroll. You’ll be paying a monthly salary and other benefits in this case.
Now, let’s rule out DIY SEO, since you now understand that the process is time-consuming and requires massive commitment. You’ll need sound SEO knowledge and experience to run an effective campaign.
Hiring an SEO agency is cheaper. You’ll even find an agency that charges less than $1,500. Note that some agencies charge way more because they are popular and want clients to pay a premium for their services.
Surprisingly, an SEO agency that charges less than $1,500 and those charging over $5,000 can deliver similar results. It is all about commitment and how vast one’s SEO knowledge is.
Sometimes, an agency charging less than $1,500 for SEO can deliver better results than the one charging higher. How? Because the agency is less popular and may have few clients, they would want to go the extra mile to get results and make a name in the industry.
Many popular SEO companies have so many projects on their hands. As a result, they may abandon some projects or pay little attention. Unfortunately, clients still have to pay them even when the results aren’t encouraging.
So, find an affordable SEO company dedicated to a long-term commitment and helping businesses grow online. As a small business, you need an SEO agency dedicated to helping small businesses like yours grow without breaking the bank.
Hiring an in-house SEO team is far more expensive.
You’ll need a vast and ongoing investment to finance the software, salaries, and equipment required to set up a complete in-house SEO team.
Here’s a breakdown of the cost of hiring an in-house SEO expert.
Cost of Hiring in-house SEO professionals
- Yearly salary: Range from $60,000 to $120,000
- Benefits: These include health insurance, 401K matching, etc.
- Hiring cost: This should cost you around $1500 – $2000. These include posting your job vacancy on different forums.
- Software and tools required: These include keyword research tools, plagiarism checkers, website monitoring tools, Grammar checkers, ranking trackers, etc.
- Training: This will cost you around $3000 – $5000 annually. That’s the minimum you’ll spend, and it’s yearly.
- Other expenses: These include utility bills, office space, computers, and other equipment.
Based on the details above, hiring an in-house SEO expert will cost you over $150,000 annually. This is only for one employee. If you decide to hire two, you’ll be spending approximately $300,000 per year.
You’ll save money by hiring an SEO company. You won’t even spend up to a fraction of what you’ll spend hiring an in-house team.
Imagine hiring a SEO provider that charges $1,000 per month. In 12 months, you’ll be paying only $12,000. You don’t get to pay benefits or invest in software and tools when hiring a company for your SEO work. You’ll only pay your monthly fee, and that’s it.
According to Statista, search engine optimization is brands’ most cost-effective online marketing strategy. So, you’ll save money and achieve a high ROI when you hire the right SEO Company for your project.
4: Engage SEO experts with industry knowledge:
SEO companies have experts who specialize in various aspects of digital marketing. These include SEO professionals, content writers, web developers, and graphic designers. Each individual has a focus and excels in the area they specialize in.
What’s the benefit of hiring an SEO company? It is pretty apparent. When you assign your SEO project to an agency, you’ll get advice and professional help from experts who specialize in search engine optimization and have accumulated years of experience helping businesses like yours grow.
A Handy Tip: SEO is dynamic. A strategy that worked today may not yield the same result the next time. That’s how unique search engine optimization is.
Google, Bing, and other search engines constantly release new updates. Google releases hundreds of algorithm updates every year.
To perform effective SEO, one has to study the new updates and make adjustments if needed. You have to analyze your SEO approach every time the updates hit. Otherwise, organic traffic and ranking may drop.
Staying up-to-date every time a Google algorithm changes occurs can be time-consuming and energy-draining. You may not even have the time as a business owner.
When you hire a search engine optimization company, here are the benefits you’ll get:
- You’ll have experts who know how to keep track of Google algorithm updates and monitor competitors, forums, and industry news channels to learn how the algorithm changes affect websites’ search ranking and traffic.
- They’ll monitor your website’s health to prevent traffic drops, indexing issues, ranking loss, and other issues that may arise.
- SEO experts will help diagnose the problem hindering your website’s growth and identify algorithm penalties that need urgent fixing.
- SEO experts use cutting-edge technology and have unlimited access to industry-specific platforms. They also know how to make the most of the required software.
5: The SEO agency you’re hiring has worked with brands like yours:
Why should you consider hiring an SEO firm to handle your SEO? After all, who knows your company better than you?
SEO agencies have worked with clients in a wide range of industries. They have worked with businesses similar to yours. Most SEO companies have passed through years of trial and error, testing strategies across various business landscapes. So they know what can drive results.
These SEO companies have worked with companies similar to yours. They have helped companies grow their online presence and rise to the top of the search engine results. They understand the challenges SEO poses and know how to overcome them.
An SEO agency can;
- Analyze your current SEO strategies and recommend the best approach based on experience. The agency can use SEO case studies from previous clients with businesses like yours.
- Use experience in keyword research to help you identify the most viable keywords to target
- Run in-depth competitor analysis and produce high-quality content in your brand voice.
6: Help fast-track your business growth:
One of the benefits of engaging an SEO company is the experience. You’ll be engaging a dedicated team of SEO experts who have tested several strategies and know what works.
From a thorough website audit, an SEO agency already knows strategies that can yield the best results for your SEO campaign. There’ll be no need to waste more time testing various strategies.
If you want to get a chance to outrank your competitors fast, hiring an SEO expert is a wise choice. When an expert manages your campaigns, you can compete with businesses in your industry, online.
7: Your competitors are doing the same thing:
Did you know most of your competitors rank high in search results because they outsource their SEO projects to reputable companies? Also, outsourcing their SEO campaigns helps them focus on other aspects of their businesses. It helps them to deliver better services to their customers.
You can achieve the same or far better results than your competitors by hiring a reputable SEO company for your online marketing campaign.
You can see how fast your competitors are growing. You can see the results they are achieving and have achieved in such a short space of time. They are getting results because they acknowledged that they can’t manage their SEO campaigns, so the best decision would be to outsource.
8: Improves your company’s security:
SEO can be beneficial but, at the same time, dangerous. It can be risky if you don’t know what to do or ignore Google’s rules.
Google punishes websites that break its rules. It can demote the page’s ranking, meaning all your effort will be wasted. It can also blacklist a website that goes against its rules.
You may struggle to follow SEO best practices if you’re performing DIY SEO. Hiring an SEO firm will help you stay on the right track. The agency will follow SEO best practices, ensuring you don’t make costly mistakes while optimizing your website.
Mistakes while performing SEO can prove costly. They can open up a website for hacking or spam. An SEO agency can help identify loopholes in your SEO strategies and website, ensuring you don’t fall victim to hackers.
An SEO agency has experience using various search marketing campaign strategy and security tools to safeguard a website. You’ll also receive suggestions on how to improve your website security and performance.
The experiences SEO agencies bring to the table are massive. They perform on-page and off-page SEO, such as link building. However, if you have made up your mind to engage an SEO company, hire one that’s hungry for success. In other words, hire a company willing to go the extra mile to get the desired results.
This is important because some SEO agencies know how to give flimsy excuses. They know how to make themselves look good to clients even when they fail to achieve the desired results.
So, hire a company willing to deliver the results you seek. You can identify them via their past projects and reviews. Check what previous clients have said about the SEO agency you’re about to hire before committing. This will help you make the right decision. You can check the reviews on the website, including Google Business Page and other online directories they are on.
Another way to know an SEO company’s suitability to your project is to ask related questions. Ask them about their strategies and how they plan to solve your problems. Gauge their knowledge of your SEO issues by asking relevant questions.
9: Hiring an SEO firm will boost your sales and business revenue-generating potential:
Research has shown that SEO generates 40% of all online revenue, including 53% of all internet traffic. The close rate of SEO leads is also impressive.
Search engine optimization boasts a close rate of over 14%. In addition, they are 8 times more likely to close than leads generated from outbound marketing strategies.
Hiring a competent SEO agency makes it easier to manage SEO campaigns and save time. This will enable you to focus and grow your business, improving its revenue-generating potential.
With SEO being taken care of by an agency, you can explore other marketing strategies to increase your client base and record more sales.
10: Ensure you constantly rank high for your targeted keywords:
Hiring a competent digital marketing team will ensure that you’re always at the top of search results pages. In other words, once you start ranking for your targeted keywords, you’ll retain that position even when a Google algorithm update hits. But then, you must follow SEO best practices.
The SEO agency knows how to get your website back on track when ranking or traffic drops after Google algorithm updates. In addition, they can help you get valuable backlinks, using various link building strategies. This will help to increase your website’s ranking and authority.
11: Improve user experience and increase customer retention:
User experience is a de facto ranking factor. Google appreciates websites that deliver better user experience. Your visitors also feel the same way.
When visitors land on a page with good UX, they may want to stay on the website longer. Note that a high dwell time sends a positive signal to Google that your content is valuable. This encourages Google to rank it high and improve search traffic.
How does SEO improve UX? An SEO company will help you identify areas that need improving to boost your SEO performance and user experience. These include the website loading speed and mobile-friendliness. A competent SEO agency should know what to do to improve your website loading speed and other factors that improve user experience.
Conclusion
Why hire an SEO company? You can see the various reasons. You have three options to handle your website SEO campaign. You can outsource/hire an SEO company, do it yourself, or employ an in-house SEO professional.
Employing an in-house SEO professional is out of the question. Why? It is more expensive. You’ll be spending over $150,000 annually to hire a search engine optimization professional to work in-house.
The second option is to do it yourself, which has challenges. SEO is time-consuming and tricky. It will consume and starve other aspects of your business of your time. Keeping up-to-date with Google’s constant algorithm changes can be hectic. Even most SEO professionals struggle to do so.
When you hire an SEO firm, you’ll not only spend less amount of money to run your search engine optimization campaign. You’re also getting expert help from an agency with massive experience and knowledge in helping businesses like yours grow online.
