Have you heard about the Yep search engine? If not, read this post from start to finish.
Yep is an unbiased and general-purpose search engine. This private search engine plans to provide the motivation creators need to keep creating content.
If you’re a creator, then Yep will reward and compensate you for your hard work. But what percentage of the revenue is the search engine proposing to pay? HIs Yep better than Google?
By now, you should have numerous questions about Yep running through your mind. But don’t you worry; we will respond to several pressing questions about the search engine in this post. So, keep reading to get more information.
What Is Yep Search Engine?
Yep is a search engine that’s aiming to be a disruptor. Everything about this search engine suggests that the developers mean serious business.
In addition to being privacy-focused, Yep operates its search index and makes the search experience for users more private. Another highlighted feature of this search engine is its quest to reward hard working creators.
If you’re a content creator, Yep’s business model will captivate it. The search engine is proposing a 90/10 sharing formula, where 90% of its advertising revenue goes straight into creators’ coffers.
In addition to rewarding content creators handsomely, Yep prioritizes users’ privacy.
In all honesty, many creators aren’t motivated to create high-quality and educative content anymore. Why? The simple reason is that they lack motivation.
Yep wants to motivate content creators in a big way. And they want internet users like you to help them in accomplishing that.
How can you help Yep to motivate content creators? It’s simply by using the search engine. When you use this search engine, you’re automatically putting dollars or, rather, rewarding content creators.
You are automatically asking content creators to keep creating high-quality content. That’s the benefit of using Yep, but there’s more. Let’s go deeper!
Why The Name Yep?
Firstly, the name “Yep” doesn’t have any specific meaning. That’s what the team behind the search engine said. They have spent over two years trying to figure out a name but couldn’t.
At first, the team chose the name “Fairsearch.com.” But that didn’t work out since they couldn’t get the name.
The team stumbled on the name “Yep” while watching a cartoon with kids. Aang and friends made their boson take off by using the word “yip yip.”
Is Yep a great name? Yes, it is. The name is so short and a breeze to remember. So, yes, Ahrefs passed the “name” test with excellence.
Yep wants to be a strong competitor to Google. Of course, every new search engine has Google to contend with.
This search engine believes it can persuade users to choose it over Google by offering two things the search giant is lacking – privacy and revenue sharing.
Of course, Google shares revenue it generates from advertising to users, but the sharing formula favors the search engine far more. Yep is proposing a 90/10 formula where 90% of the revenue ends up in creators’ pockets.
Google offers way less than this. But is revenue sharing and privacy enough to make Yep a strong alternative to Google? Time will tell.
Understanding Yep’s Revenue Sharing Formula
From a creator standpoint, Yep’s revenue-sharing formula does make sense. Let’s assume a search engine makes $100 billion a year and decides to share $90 billion with its creators. Do you know how much this could transform the lives of content creators?
Platforms like Wikipedia will receive around $1 billion per year, and this will make the search engine more efficient. It will be able to pay people who polish its content and stop asking for donations. Many things will change in content creation.
Content creators will have the resources they need to create quality content, and ensure the content keeps coming. We will be able to consume fresh content all year round.
Here is how Yep plans to share its revenue. Note the word “revenue,” not profit.
Assuming Yep gets $100 from an advertiser. The search engine says it will keep $10 to itself and send the remaining $90 to a distribution fund for content creators.
So, this search engine plans to give 90% of its revenue to content creators. Isn’t that amazing?
Who Is Behind The Yep Search Engine?
There is a story and someone or people behind every innovation. There is always someone with the vision who paints a clear picture of innovation for others to visualize, understand, and help bring to life.
Yep is an impressive search engine with a unique concept. It is the brainchild of Dymtro Gerasymenko. However, Ahrefs was the one that eventually made Gerasymenko’s dream a reality. There was hope that a company like Microsoft would snap up the idea, but that didn’t happen.
Ahrefs operates an internet-scale bot whose work has been to crawl the entire length and breadth of the web. The bot has been working hard, crawling the web 24 hours every day since 2010.
The bot doesn’t just crawl the internet. Ahrefs uses it to store data, index, and structure enough information. Having petabytes of data from the internet has helped Ahrefs build one of the top-rated SEO tools across the globe.
When Was Yep Created?
Now that we have discussed who brought the vision for the Yep searcher and the agency (Ahrefs) that brought the idea to life, let’s discuss figures.
Ahrefs started Yep, an AI-powered search engine, in 2022. So, the search engine is much younger than Google and several leading search engines. However, the modus operandi of this search engine is unique.
Ahrefs has 3,129 servers, so the Yep search engine uses its bot to crawl websites. It discovers over 30 million pages daily and has indexed almost 10 billion pages.
Yep has been monitoring Google for a long period, and understands how the search engine operates. The people behind the search engine also know that Google is a strong competitor. Thus, it will take something extraordinary for a new search engine to compete with Google.
You have to bring something new that creators and users love to compete with Google, which is precisely what Yep wants to do. The search engine believes the quality of content creators are producing has reduced drastically because of a lack of motivation.
Yep believes its business model will attract many creators to switch to its side. It takes a lot of money and time to create content. So, creators will be happy to get maximum reward for their efforts.
Yep crawls and indexes its content. So, it doesn’t rely on Google like many search engines. It’s a unique search engine on its own.
How Does Yep Work?
Several features will convince people to continue using a search engine, but the two main ones are the quality of the search results and ease of use. Yep, claim they are equal to the task, so let’s find out how the search engine works.
Crawling Web Pages:
Yep uses the AhrefsBot to collect website data. The company says it’s working to switch from the name “AhrefsBot” to “YeBot.” So, we’re certain of a name change in no distant time.
AhrefsBot is doing a commendable job, visiting billions of pages on a daily basis. According to the company, the bot visits over 8 billion web pages within 24 hours, making it the second most active crawler. Google remains the most active.
Indexing Web Pages:
The Yep search engine means business. You can tell from the way the search engine is operating. If it continues to advance, it will become a serious Google alternative.
The search engine claims it updates its search index every 15 – 30 minutes. So, on a daily basis, the company could add around 30 million web pages, dropping around 20 million.
Yep Privacy Policy
Privacy is a major topic for every search engine, and users will continue to talk about it. People want to feel safe while exploring the internet. They don’t like the idea of leaving their personal information in the hands of a search engine.
In terms of privacy, Yep is doing what prominent search engines like Google don’t.
How is Yep’s privacy policy better than that of Google and most search engines?
Firstly, Yep doesn’t plan to collect or store users’ information. These include information like age, name, gender, and even geolocation. The search engine isn’t planning to collect any of this information by default.
Additionally, Yep doesn’t plan to store users’ search history. That’s another thing the search engine plans to do that most search engines don’t.
Yep will use aggregated search statistics instead. This will help it to improve things like spelling corrections, algorithms, and search suggestions.
Here is another twist to Yep’s privacy policy.
The company claims it doesn’t store users’ data, but according to Dmytro Gerasymenko, Ahrefs CEO, Yep will save some data on searches but claims it won’t store it in a personally identifiable way.
Here is what it means by this.
Yep, will track the number of times people searched a particular word and the position of links that are receiving the most clicks.
The company says despite these tracking, it won’t create users’ profile to serve targeted advertisements. Instead, what the search engine plans to use are its users’ entered keywords, preferred language, and approximate geographical area identified from the IP address.
It’s great to have a search engine with such a robust privacy policy. They won’t store users’ IP addresses, past search history, or even user agent strings. However, we are all aware that it would be easy to provide personalized content to users without collecting their past search history or personal data.
Yep Vs Google Comparison
Who is winning the Yep Vs Google battle? Of course, we know that Yep is currently no match for Google. In the future, this might change, but currently, Google leads and others follow.
In almost every mobile tablet, Google is the default search engine. Google has a 91.6% search engine market share.
So, Yep has a lot of convincing to do. It needs to convince people to abandon Google and choose it.
For this to happen, the search engine must create a strong awareness. It has to conduct a very large campaign and work with a strong marketing team.
Changing people’s habits and opinions is tough. For many, Google is the standard for search engines.
Yep boasts an overall 10 billion indexed content. But Google gets rid of 40 billion spam web content pages every single day. Now, you can see how massive Google’s database already is.
The people running Yep know the scale of the challenge they are up against. They also know who their competitors are.
In total, the company has invested over 60 million in Singapore and plans to invest more. In the United States of America, they are planning to invest four times what they invested in Singapore.
The Ahrefs CEO believes that the zeal of content creators has dropped drastically. There is a general belief that 80% of top-quality and valuable materials aren’t being created by those who are supposed to create them. Yep is coming to change that.
The search engine is coming to make creators regain their motivators to keep churning out quality content.
Yep is coming, but the search engine is still in its beta stage. So, let’s hope they can bring something fresh to the search engine market.
Conclusion
The Yep search engine is a unique search engine created by Ahrefs. This search engine is one of a kind. It has an attractive privacy policy, and revenue-sharing formula.
Yep wants to reward content creators for their hard work. That’s why the search engine is proposing a 90/10 sharing formula. It plans to give content creators 90% of its revenue, while 10% goes to Yep.
In terms of privacy, Yep is claiming that it won’t store users’ personal information or search history.
