Let’s talk about SEO for roofing contractors. If you are a roofer anywhere in the world, you’ll know there is a huge market for you.
In the United States of America alone, house owners spend roughly $12 billion on roofing every year. So, there is a huge market out there for you. The question is, what are you doing to market your roofing business?
There is massive competition between roofing contractors. But with an effective SEO plan, you can have a consistent stream of roofing contracts. Here, I’ll show you how you can deploy search engine optimization for roofing contractors to make your business successful online.
What Is SEO For Roofing Contractors?
SEO (search engine optimization) for roofing is the same for all businesses. It involves the same strategy and approach. Such as:
- Identify keywords via in-depth keyword research.
- Write high-quality and industry-specific content.
- Strategically place the keyword in the content.
- Optimize images and videos.
- Building a healthy backlink profile
- Use effective internal linking strategies.
- Creating a Google Business Profile for local SEO to attract local customers
- Technical SEO, such as website loading speed, mobile-friendliness, responsiveness, URL structure, indexation, crawlability, and others.
These are some of the strategies SEO entails. SEO for roofing involves combining the various on-page and off-page SEO strategies to improve your roofing contractor website’s ranking, traffic, user experience, credibility, and revenue.
The goal is to generate more revenue. No business grows when it doesn’t generate enough revenue or profit.
Every marketing campaign aims to increase the client base and generate more revenue. And marketing is a continuous exercise. Even the most successful companies or big brands are still investing in marketing. Most spend billions of dollars yearly running paid adverts on television, newspapers, magazines, and other media platforms.
Can You Get More Clients With Roofing SEO?
SEO is one of the most underrated online marketing strategies. Why? Most businesses want quick results. They want a situation in which when they invest a dollar, they will get two dollars or more (for example). And they want the results overnight.
It doesn’t work that way with SEO. It takes time and consistent SEO efforts to get results. It takes a few days to weeks for Google to crawl and index a web page. Google can’t showcase a web page in search results unless it has been crawled and indexed.
You can get great results with search engine optimization. You can get clients consistently through SEO.
So you can attract more clients to your roofing business. You can attract local clients and even ones from neighboring states. How? It’s by targeting the right keywords and using an effective SEO strategy.
What is the first thing a roofing contract should do to get more clients online?
Here is a good question. The first thing you should do is to create a professional-looking website. Get a website and do well to showcase your skills on the website.
You can upload videos and photos of you doing roofing jobs for clients. And showcase the different types of roofing jobs you have done for clients. With this, you’ll make it easier for potential clients to decide on hiring you.
Once the website is ready, you can now start talking about SEO. Search engine optimization involves using different strategies, increasing your chances of ranking, and getting more traffic online.
Search engine optimization can be grouped into four categories. These include:
- On-page SEO: Optimizes web pages and their content for users and search engines (Google, Bing, Yahoo, etc).
- Off-page SEO: Involves various optimization strategies outside a website to improve search ranking. An example is link building.
- Technical SEO: This involves ensuring that a website meets the technical requirements of modern search engines to improve ranking and traffic. Examples include crawling, indexing, website architecture, and rendering.
- Local SEO: Local search engine optimization involves strategies to improve a website’s ranking and traffic in local search results. An example is using location-specific keywords and Google My Business Profile.
Can A Roofing Contractor Do Roofing SEO?
If you have the SEO knowledge, experience, and time, why not; you can manage your SEO yourself. Google won’t penalize you because you did your SEO yourself. So, go ahead and optimize your website.
If you don’t have enough SEO experience, knowledge, and time, consider other options to manage your SEO.
Why does having great SEO knowledge and experience matter?
I’ll tell you why. SEO is a highly competitive online marketing strategy. Let no one tell you otherwise. You’ll have competition in any business niche you venture into.
Your competitors could be new businesses or existing ones. However, the new businesses won’t be much of an immediate threat to you. Instead, you should be concerned about the existing ones who have been investing in SEO for years.
Doing SEO without experience or sound knowledge will be an effort in vain. You’ll be wasting your precious time.
Your competitors are investing in SEO and have capable hands managing their campaigns. In other words, they have people with the experience, knowledge, and time to plan, execute, and monitor their campaigns 24/7.
Going up against such competitors can be tricky with DIY SEO. You’ll need something extra to outrank some of your competitors. And that is something you can only derive via experience.
Another risk with DIY SEO is the security threat and rules you may likely break without knowing. Your SEO strategies might create a loophole for hackers to strike, or you may neglect important security features needed to safeguard your website.
Breaking Google’s rules attracts penalties. It doesn’t matter if you did it intentionally or not. Google doesn’t consider your intentions. Instead, it considers the act.
Most mistakes that can get you penalized include keyword stuffing, irrelevant backlinks, and others. SEO mistakes can land you in big trouble with search engines. That is why having years of SEO experience and knowledge is important.
Time is another factor you must have if you want to manage your SEO campaigns yourself. You need time to perform the various SEO strategies, monitor your campaigns, and update your knowledge.
SEO is dynamic, as what worked yesterday or last week may not yield the same results this week. Google’s algorithm changes constantly. Google updates its algorithm over six hundred times (600 times) annually.
This works out to roughly twice daily. This means that Google rolls out new updates twice daily. These updates could affect websites’ ranking and traffic. However, websites that adhere to SEO best practices are the least affected. These constant updates make SEO complex and time-consuming. You must keep up with the trends, follow SEO channels to learn what others are saying and find out how new algorithm updates affect your website’s search ranking.
These tips aren’t meant to discourage you from managing your SEO campaign yourself. It is important you know what you’re about to get into. That is why I am taking the time to give all these explanations.
You may spend more time on your SEO campaign and neglect other areas of the business that need attention. And SEO isn’t a one-off marketing strategy. It requires consistent effort and focus. It is not advisable to apply the brakes on your SEO campaigns. If you do, your competitors may have some advantage over you.
Should A Roofer Hire A SEO For Roofing Company?
Hiring a roofing SEO company is a wise decision for roofers for diverse reasons. You’re a roofing contractor; thus, so many things will be competing for your time daily. These include your business, clients, family, and friends.
You’ll also need time to rest and have a good night’s sleep. Of course, you need quality sleep to become sharper in the morning.
So, it would help if you considered hiring a company that does SEO for roofers. Hire a company willing to go the extra mile to ensure your website ranks high, gets more organic traffic, and builds a solid online reputation.
BitChip Digital is an SEO company dedicated to helping businesses grow and succeed online. By increasing search engine ranking and organic traffic, businesses can generate more revenue and increase client base.
Studies show that 96.55% of content gets no organic traffic. What does this indicate? It shows that content isn’t enough; you need something more to get organic traffic from search engines.
Hiring an SEO company for roofing contractors could be a great opportunity to unlock your website’s growth potential. You’ll see your website ranking high in SERP and generating more traffic.
The Benefits of Hiring A Roofing SEO Company
The benefits of hiring an SEO company for roofers are enormous. It drives business growth and will give you a competitive edge. Let’s discuss them in detail.
1: Time-saving:
Hiring a capable roofing SEO agency will help you save time. It will make you more productive and pay better attention to your business.
When an expert oversees your search engine optimization campaign, you’ll have peace of mind. SEO won’t be a distraction when focusing on other aspects of your business.
Besides your business, other things will compete for your time. And you must pay equal attention to them. So, assigning your search engine marketing campaign to a competent SEO provider will help you manage your time properly.
And your SEO campaign will receive the attention it needs at the end of the day. But this time, from experts who can make a difference in your campaign.
2: Experts with many years of SEO knowledge:
When you hire the best roofing SEO provider to manage your search optimization campaign, you’ll get experts with experience and knowledge of SEO.
The experience and knowledge in SEO are crucial for a competitive niche like roofing. You’ll need the experience and expertise of an SEO company to help you outrank your competitors in SERPs.
An expert will analyze your competitors’ websites to uncover strategies that are helping them to get results. From the competitors’ analysis, an expert SEO firm can create a robust search engine optimization plan to help you outrank your competitors.
Hiring an SEO company will ensure you don’t make mistakes while trying to optimize your website. Mistakes are common when business owners try DIY SEO. It can be in the form of keyword cannibalism, keyword stuffing, targeting difficult keywords, poor backlink profiles, etc.
An expert SEO company with experience understands how to avoid SEO mistakes that can ruin a website.
A Handy Tip: Another reason to consider using an SEO firm for your campaign is their experience trying different strategies. The company has undergone months of trial and error, testing different strategies to determine which works best for different niches.
That is why when you hire a competent SEO agency for your campaign, you’re indirectly fast-tracking your business’ growth. The company you hired has probably tested several strategies and has a unique way to approach SEO that has worked for others.
So, there won’t be time to waste. And there’s a high chance that you’ll get your desired goal.
3: Cost-saving:
Allowing an SEO company to manage your search optimization campaign is a wise business decision. How? Hiring an SEO company will enable you to run your search engine optimization campaign without breaking the bank. You’ll get the benefits of SEO without a huge budget.
You can find an affordable SEO company, even on a tight budget, to handle your SEO campaign. That is one of the benefits of hiring a search engine optimization company.
Hiring an SEO agency is far more cost-effective than hiring an in-house SEO expert. It will cost over $150,000 to hire and pay the salary of an in-house search engine optimization expert for a year.
Your in-house SEO expert will recruit a salary running into thousands of dollars monthly. You’ll also pay benefits, health insurance, and more. You’ll also acquire several SEO tools for the in-house SEO expert managing your campaign.
You won’t be paying benefits when you hire a search engine optimization company. You choose a package and sign the contract. You can choose a package of $1000 per month or less.
So, if you plan to run your SEO campaign for a year, you’ll only part with $12,000, assuming the package you chose is a thousand dollars monthly.
Now, compare hiring an in-house SEO expert to an SEO company. You can see that the latter is more cost-saving. The agency will cater for the cost of the tools needed for the SEO project, not you.
In other words, when you choose the $1000 package per month, the agency pays for the tools and everything needed to manage your campaign.
A Handy Tip: Not all SEO agencies are greedy. Some have made their SEO services affordable, enabling businesses to manage their search engine optimization campaign without breaking the bank.
The point here is that when an SEO provider charges a thousand dollars on SEO services, that doesn’t mean the company can’t deliver better services like the ones charging five thousand dollars or more.
Most affordable SEO companies show more commitment and are ready to go the extra mile to get results for their clients. They are eager to make a difference and treasure working with businesses in the long term.
4: Access to SEO specialists in different fields:
Search engine optimization companies have varied departments. These include SEO professionals, content writers, web designers, and graphic designers.
Each professional focuses on a specific area and has gathered massive experience. So, when you hire an SEO provider, you’re getting specialists in various fields, not only search engine optimization.
How will this benefit your business?
Whenever you need expert knowledge outside SEO, maybe a graphic designer or web designer, you won’t have to spend extra money to hire one. Every department in an SEO company works hand-in-hand.
The input from specialists in the various digital marketing fields will make a difference in your SEO campaign. It will give you a competitive edge.
5: Improve your ranking and website traffic:
SEO firms have experience working with businesses across various industries. They have worked with roofing contractors and others. So, they know how to use search engine optimization to place a business where potential clients can find them.
Tons of people are looking for roofing contractors around your geographical location. And many of these prospects search online.
According to Google, 46% of people use Google to research a purchase they intend to make. Furthermore, a study shows that 77% of consumers use Google when seeking local business information.
As a roofing contractor, the local clients around your geographical location will be your main target. They are the ones that will most likely contact you to handle their roofing project.
How can you target local clients? How can you make your roofing website appear in local search results where potential local clients can find you? That is where you need the expertise of an SEO company.
Using keyword research, an SEO provider can choose viable location-specific keywords for your search engine optimization campaign. Furthermore, the SEO expert can optimize your web page and content to improve ranking and organic traffic.
Business listing is another avenue SEO firms can explore to improve your website’s ranking and traffic. An example is creating a well-optimized and professional Google Business Profile for your roofing company.
The search engine optimization experts know how to optimize and make your Google My Business profile appealing. Your website and contact information will be on the GMB profile, making it easier for prospects to contact you.
A study shows that 72% of clients who did local searches visited the business within 5 miles of their location. Another thing you need to know is that 97% of people learn about local businesses online more than anywhere else (Birkett, 2020).
These statistics confirm the importance of local SEO for your business. Since you’re a roofer, they are among the strategies that can bring you organic clients online.
Using SEO To Improve Your Roofing Company’s Website Online Visibility: 6 Must-know Tips
These tips will show you how to optimize your website to improve ranking and traffic. Let’s get started.
1: Measure your roofing SEO campaign opportunity:
Keyword research is the first step to take. Once the website is ready, content is the next task. But you can’t write content without a keyword.
Conduct powerful keyword research using the right tool. Here are examples of keyword research tools:
- Ahref
- Semrush
- QuestionDB
- Google Trends
- Keyword Tools
- AnswerThePublic
How do you conduct keyword research? You can use any of the tools above. However, note that some tools require a subscription, while some are free.
The first step in keyword research is to identify the possible search term your ideal client will use and make your keyword location-specific.
For instance, if you are a roofer in Houston, your keyword suggestion should be “Houston roofer.”
When you enter this keyword in Semrush, Ahref, or other keyword research tools, you’ll get more keyword suggestions and details about each keyword. You’ll see details like keyword difficulty (KD), search volume, and CPC (cost-per-click).
2: Conduct a thorough SEO audit:
SEO Audits help to identify loopholes in your website’s SEO. Audit will reveal things about your website that can hinder ranking and traffic.
Here are some of the things you can uncover via a proper search engine optimization audit of your website:
- Keyword cannibalization: This occurs when you target or use the same keyword in two or more pages on the same website. A good example is when you target the keywords “Houston roofer” in your blog post and “Houston roofer” on your homepage.
A Handy Tip: Google doesn’t support keyword cannibalization. So, avoid doing such. Instead, targeting only one page should be targeting a core keyword.
- Keyword stuffing: Refers to a spammy SEO tactic that is obsolete and risky in the modern SEO landscape. It involves unnaturally forcing keywords into web pages. It also refers to the excessive use of a keyword on a web page to manipulate the site’s ranking in the Google search engine.
- Thin content: This doesn’t involve the word count alone. It also involves the value of the content. Thin content refers to content that doesn’t add value. It refers to regurgitated content.
A Handy Tip: Thin content has low-ranking potential. So, remove such content from your website. Focus on producing quality content rather than populating your website with thin content.
Google does not rank a website due to the number of content on the website. Instead, it focuses on the quality of the content.
- Terrible internal linking: Internal links involve links from a page inserted into another page. They can improve a web page’s crawlability, indexation, and ranking. Unfortunately, most roofing contractor websites have terrible internal linking structures. That is why most of them don’t rank high.
A Handy Tip: The best way to fix internal linking properly is to build topical authority. Build more keyword-targeted web pages.
3: Fix your website’s user experience (UX):
User experience is a de facto ranking factor. In other words, it is one of the factors that the Google search engine considers when ranking websites.
Google appreciates websites that deliver great user experience. The search engine giant wants anyone who visits a webpage to have a great time navigating from page to page.
How do you fix your website’s user experience? You’ll need to address many areas of your site to boost loading speed, but let’s focus on the major one: website loading speed.
Your website loading speed is a crucial ranking factor, too. It impacts website ranking, traffic, click-through, and conversion rate. It can even impact a website’s credibility.
So, improve your website loading speed. Run the site through Google PageSpeed Insight to determine your website loading speed.
Your score should be above 90. However, if you score less than 90, act fast! Fix your website loading speed as fast as possible.
4: Start your on-page search optimization:
On-page SEO refers to the optimization processes done on the website to increase ranking and organic traffic. It includes strategically placing your keywords in your content.
How do you place the keywords in your content to boost ranking and traffic?
Let’s assume your primary keyword is “Houston roofer.” Use this keyword to optimize your homepage first before moving to other pages.
Your homepage is the strongest page of your website. So, optimize it with your target keyword. Place the keyword in the title tag (H1 and H2). Furthermore, use the keyword in the first sentence and the last.
5: Build a healthy backlink profile:
Your roofing website needs backlinks. It needs high-quality and spam-free backlinks.
Without backlinks, your roofing contractor website will struggle to rank. Your content without backlinks will struggle to rank.
Note that backlinks are one of the Google ranking factors. I can categorically say they are Google’s main ranking factor.
You can build backlinks via guest posting, niche editing, and other strategies. The process you use doesn’t matter. The major thing that matters is the quality of the backlink.
Ensure your backlinks are niche-relevant and come from websites that follow SEO best practices. The websites you’re getting your backlinks from should be spam-free and high-authority.
Additionally, get a balance of do-follow and no-follow links. Your backlink profile shouldn’t be made of do-follow links alone. Get a balance of do-follow and no-follow links in a ratio of 60:40.
Backlinks, especially the do-follow ones, pass link juice to your website. Your link should come from a high authority and niche-specific website.
6: Optimize your Google Business Profile:
Google Business Profile (formerly called Google My Business) is a free business listing. It is also valuable to rank in Google’s local pack or Google Maps.
Optimize your Google Business Profile (GBP) to increase your chances of ranking in the local pack. Include your keywords and location, and get quality reviews.
A Handy Tip: Include your keywords in the description. Avoid placing keywords in the business name. Instead, write your business name as it is on your website and other online platforms.
Use high-quality photos showcasing the different sections of your business. Give prospects an idea of your products or services’ uniqueness by uploading captivating images on your Google Business Profile.
Your location is also paramount. It will determine your ranking in the local search results. Google matches local search queries with businesses that are close. For instance, if you indicate you’re a “Houston roofer,” Google will ensure you appear in the search results pages for people seeking a roofer in Houston.
Reviews and ratings can impact your ranking in the local search results. Reviews can also influence prospects’ decisions.
Why is Google Business Profile important?
Here are some statistics that indicate why you should care about GBP
- 21% of people in the United States of America use the internet to find a local business each day.
- 59% of online shoppers claim that images helped them decide on purchasing a product.
- 60% of users have contacted a business directly using the search result (e.g., Click to Call).
- Mobile searches for businesses have increased by over 250% in the last few years.
A Handy Tip: Get positive reviews from your satisfied clients. Be bold and approach a client for reviews. But first, find out if the client is satisfied with your work.
Conclusion
SEO for roofing contractors can help you get more clients online. Many people in your local area are searching for roofing professionals like you. Don’t let them find your competitors instead of you.
Use SEO to improve your website’s ranking, traffic, and reputation. Make it easier for clients to find your roofing business website by deploying an effective SEO strategy.
You can oversee your SEO independently, provided you have the time, experience, and knowledge. But if you don’t, hiring an SEO company will make a wise choice. Recruiting an in-house SEO team will be too expensive. So, the only option available is to hire an SEO agency to manage your campaign.
Let SEO experts use their knowledge and experience to improve your website’s online visibility and revenue. Make it easier for prospects seeking professional roofers to find you online.
