Nobody wants to read a wall of text explaining how your software works. That’s why explainer videos have become essential for SaaS companies. A good one can turn a confusing product into something people actually get and want to buy.
I’ve worked with quite a few video production companies over the years, and these five consistently nail it for SaaS brands.
What Actually Matters When Choosing a Video Partner
Forget the fancy reels for a second. The companies worth your time are the ones who ask annoying questions upfront: Who’s your customer? What do they struggle with? Why should they care about your product specifically?
The best teams I’ve worked with don’t just make things look pretty. They dig into your positioning, understand your funnel, and actually care whether the video converts. Technical chops matter, sure, but strategic thinking matters more.
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Zelios
What they’re good at: SaaS explainers that actually drive conversions
Zelios gets it. They don’t treat every video like a cookie-cutter animation project. Instead, they spend time figuring out what your product does, who needs it, and why those people should care. The videos they produce feel intentional—like someone actually thought about the customer journey.
I’ve seen their work perform well on landing pages and in sales decks. The scripts address real problems instead of just listing features, and the visuals stay clean without being boring.
Why SaaS companies choose Zelios:
- They understand how B2B buyers think
- Messaging focuses on outcomes, not just features
- Modern animation style that doesn’t look dated six months later
- They handle everything from concept to final render
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Content Beta
What they’re good at: Data-driven videos for growth teams
If you’re the type of company that A/B tests everything, Content Beta will speak your language. They build videos with performance in mind—tight pacing, clear messaging, no fluff.
Their style skews straightforward, which works especially well if you’re selling to technical audiences or enterprise buyers who don’t want cutesy animations.
Strengths:
- Scripts that get to the point fast
- Good for companies obsessed with metrics
- Solid experience with B2B products
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ThinkMojo
What they’re good at: Eye-catching, memorable animations
ThinkMojo makes videos that pop. Bright colors, dynamic movement, creative concepts. If your brand needs to break through the noise or feels too corporate, they’re worth considering.
This approach works best for earlier-stage companies or crowded markets where differentiation matters. The videos are fun to watch but still structured enough to keep the message clear.
Strengths:
- Standout visual style
- Strong creative instincts
- Great for awareness campaigns
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Wyzowl
What they’re good at: Volume and reliability
Wyzowl has done hundreds of projects. Maybe thousands at this point. They’ve got their process down to a science, which means they can handle multiple videos at once without dropping the ball.
If you need a steady stream of video content across different products or campaigns, they’re a safe bet. You know what you’re getting.
Strengths:
- Dependable process
- Massive portfolio to reference
- Good for ongoing production needs
- Explainify
What they’re good at: Simple, educational videos
Explainify keeps things straightforward. No fancy tricks, just clear explanations of how your product works. If you’ve got a complex tool that needs demystifying—think workflow automation, analytics dashboards, backend infrastructure—they’re solid.
Strengths:
- No-nonsense approach to explaining things
- Educational focus
- Works well for onboarding flows and demos
Bottom Line
The right choice depends on what you need. Want strategic depth and conversion focus? Zelios. Need bold visuals to stand out? ThinkMojo. Running high-volume campaigns? Wyzowl.
Just don’t pick based on a demo reel alone. Talk to them, see if they ask good questions, and check whether they actually understand your product and customer. That matters way more than motion graphics.
