Why is web design important for your online business? Why do brands need stellar web designs? Understanding the importance of web design for your brand is crucial for having a successful marketing strategy.
Potential customers can easily spend more time on a visually appealing website, admiring the design and engaging with the brand. Unfortunately, a poorly designed website can send visitors away faster, causing your conversion rate to plummet.
On this page, we’ll discuss the reason businesses need stellar web design. Keep reading for more details.
Reasons Web Design Is Important For Your Online Business
When you hear about brands emptying their wallets for web design, understand that they aren’t trying to show off. Instead, it’s because they know the importance of a good web design in building a solid online presence.
Let’s discuss the importance of having a stellar web design.
Offers more than create a good first impression:
Do you want potential customers or casual visitors to fall in love with your brand from the moment they land on your website? Then, create a stellar web design.
An eye-tracking study conducted by Missouri University of Science and Technology reveals that it takes a fraction of a second for first-time visitors to form an opinion about a brand upon visiting the website. Other research states that it takes 50 milliseconds for visitors to form an opinion about a website.
So, if you want to create a positive first impression, choose a stellar web design. Your website is the first thing prospects will encounter before anything else. A potential customer who considers you a valuable brand and rates your website highly can easily convert from a casual visitor to a paying customer.
The quality of your web design gives potential customers an idea of your value, offerings, and professionalism. A poorly designed website drives potential customers away.
A stellar website design offers more benefits than a good first impression. It helps improve your website’s SEO performance. The more time visitors spend on your website navigating from page to page, the higher your dwell time and the lower your bounce rate.
A higher dwell time and lower bounce rate notify Google that people are finding your content helpful, convincing the search engine to rank you high in SERP.
A simple tip for creating a stunning website design is to view your design before potential customers. Use a billboard mockup to view how the website would look online once completed.
Creates brand consistency:
Good web design promotes brand consistency. Brand consistency means using the same visual elements in your marketing materials—colors, logos, imagery, typography, and messaging.
Using consistent visual elements in all your marketing materials can help you build a successful online presence. It lets people quickly identify your brand wherever they encounter your logo, imagery, and other visual elements.
Improve brand credibility and trust:
One of the main reasons people don’t patronize most brands is “trust.” Building trust can make it easier for potential customers to patronize you.
How can you build trust and make potential customers comfortable enough to strike a deal with your brand? Start with the first thing first-time visitors will have contact with—your website design.
A professionally designed website is like a well-decorated and tidied home. Visitors will feel comfortable spending time in such a place.
When your web design is stunning, and potential customers can quickly move from one product or service page to another, they will spend more time on your website. Aside from the SEO benefits, you’ll ensure that when visitors stay longer on your website, their chances of patronizing your brand increase the longer they spend checking out your products or services.
A well-designed website will have well-highlighted product or service pages, including privacy. This helps increase potential visitors’ confidence in your brand.
A well-designed website highlights social proof, such as reviews and testimonials. These help turn casual visitors into loyal customers, as many statistics have shown that 95% of consumers read online reviews before making a purchase.
Reviews and testimonials help enhance customer trust and boost sales. Making them visible on your website is a great marketing strategy for convincing prospects to make a positive buying decision.
Improve conversion rates and revenue:
Do you want your business to start generating more revenue? Of course, every business wants to achieve this. A functional and visually appealing web design can improve traffic, conversion rate, and revenue. The website is mobile-friendly and boasts an impressive loading speed. Visitors can easily access the site and interact with the content.
A functional web design delivers a positive user experience, which benefits SEO and improves your chances of ranking high in SERPs.
When a website is visually appealing, easy to navigate, and has a clear CTA, visitors can easily engage with the content and perform the action the CTA requests, such as purchasing, subscribing, and more!
Gain a competitive edge:
Today’s business environment is highly competitive. Hundreds of companies with similar products, services, and pricing are competing for the same customers.
You can stand out from the crowd by creating a superior web design. Make your website design superior so visitors won’t have any reason to leave it for your competitors.
Conclusion
Why is web design important? The points we highlighted explain why. Having a stunning web design helps you create a good first impression.
First-time visitors only need a fraction of a second to form an opinion about your website. So, if you want them to create a good first impression about your brand, ensure your website is functional and visually appealing.
A good web design offers other benefits besides helping you create a good first impression. It improves your website SEO, helping you rank high in SERPs.
