Search engine optimization (SEO) includes strategies employed to improve a website’s ranking in organic search results. An increase in search rankings means a corresponding increase in organic traffic, patronage and revenue.
SEO for travel businesses is an integral strategy to achieve online success. When implemented correctly, SEO will make it easier for prospects looking for a travel agent or company to find your business online. As a consequence, your business will experience an increase in web and foot traffic.
Firstly, SEO is different from paid search. With SEO, hard work, consistency and quality of your website SEO, including content, improves your chances of ranking high in the search results. Furthermore, to retain your position or rank higher in organic search results, you must maintain consistency in your SEO efforts. In other words, you have to build quality backlinks, publish high-quality content, and others.
Paid search or pay-per-click (PPC) is the direct opposite of SEO. You don’t have to build backlinks in this case. Instead, all you need to do to maintain your position on the search engine results page is to continue funding your account.
With PPC, the moment the fund in your account ends, your website will disappear from the search engine results. You have to continue funding your ads account to remain in the search rankings. But with SEO, you don’t need to fund any account. Just continue building backlinks and performing other SEO activities to improve your online visibility.
In terms of cost, SEO’s initial cost can be high. However, the SEO agency you hire will play a massive role in deciding how expensive your search engine optimization campaign will be. For instance, at BitChip Digital, our premium optimization services cost less than $2000 per month, whereas several SEO firms like us charge around $5000 to $20,000 monthly for SEO services.
If you’re eager to land more clients for your business, then you need search engine optimization. The primary purpose of SEO is to improve your online visibility in organic search results, showcasing your business to prospects with keen interest. Unlike other strategies, SEO gives you quality leads. In other words, most of your visitors would be people genuinely interested in your services.
When someone in Houston searches online with the keyword “travel agency in Houston,” it indicates that the person wants to hire a travel agency based in Houston or is seeking information. Even if the person is only looking for information, if they are satisfied with the quality of your content, your travel business will be the first on the individual’s mind when the need to hire a travel agency in Houston arises.
Search engine optimization brings qualified traffic to your travel business. It helps new clients find your business and develop interest. With an effective SEO strategy, your travel company could experience higher patronage. SEO will help increase your client base and online reputation.
So, if you’re seeking means to make your business successful online, investing in SEO is a wise decision. One great thing about SEO is that it gives new and established businesses a level playing field. In other words, your new travel business can rank higher in SERPs (search engine results pages) if you make the right SEO moves. With the help of BitChip Digital’s expert SEO team, you can improve your travel agency’s online popularity and create brand awareness.
Firstly, understand that with SEO, you won’t get immediate results. Avoid SEO agencies that promise to rank you high in search results overnight or within a few days. They are only making empty promises to entice you.
Search engine optimization is a long process, and several factors determine how quickly you’ll start seeing results. Even the age of your domain and level of previous SEO work done can influence when your SEO efforts will start yielding results.
When you publish content on your website, Google crawlers have to crawl and index the content. Indexing doesn’t mean you’ll start ranking in the search engine results pages for the target keyword. It’s important to note that Google uses over 200+ ranking factors to decide where to rank a website. They’ll consider your backlinks, site loading speed, mobile-friendliness, and others.
Our SEO strategy will focus on setting your website up for short-term and long-term SEO success. However, from the SEO audit and competitor analysis, we will have an idea of when you should expect results from our SEO efforts. Generally, you should expect to start seeing improvements in your site’s ranking and traffic in around six to twelve months.
Firstly, keep in mind that hiring an SEO company is a personal decision. It’s not compulsory. Some business owners are managing their SEO campaigns independently. They don’t need help from an agency. Unfortunately, many of these business owners don’t dedicate enough time to their SEO campaigns. Most of them also lack an in-depth understanding of search engine optimization.
Keeping up-to-date with Google’s algorithm changes can be a daunting task, too. It can become quite confusing and demanding. Note that major algorithm changes can have a negative impact on your site’s search ranking if you haven’t been adhering to SEO best practices.
Hiring an SEO agency can be one of the best decisions you’ll ever make for your business growth. With an expert managing your search engine optimization campaign, you can focus attention on other aspects of your business that require your attention.