Search engine optimization (SEO) refers to the use of several strategies to improve a website’s online visibility. An improvement in your online visibility can increase organic traffic, authority and revenue.
For a catering business, SEO involves improving online visibility and making it easier for potential clients to locate the business. Many people search for catering services for their events online. As studies have stated, 96% of all online experiences start with a search engine.
When people search online for catering business in your location, will they find your business online? Remember, having a website isn’t enough. You must optimize your website to improve your ranking in organic search results. That way, prospects can locate your business online.
Search engine optimization is complex. However, you can break it down into four major categories. Let me explain what each category entails.
On-page SEO is one of the strategies used in search engine optimization. It involves the activities performed on a website to improve its search engine rankings and organic traffic. On-page is also called on-site SEO. Examples of the on-site processes include optimizing your content, title tags, URL, internal linking and other ranking factors.
Off-page SEO is another strategy used in the search engine optimization of a website. It is also called off-site SEO. This search optimization strategy comprises activities performed outside the main website to boost search rankings and traffic. Examples include link-building and adding the business to relevant online directories. These include directories like Google Business Profile.
Local SEO is vital to businesses that want to build a local presence. As a catering business, your major clients will come from the people around your location. So, improving your catering website’s rankings in local search results is highly important. That is why businesses give great attention to local SEO. Local search engine optimization involves activities performed to improve a website’s rankings in local search results.
Of course we can! BitChip Digital is available and open to long-term partnerships. We will plan, execute and monitor your catering services SEO month by month, helping you gain a competitive edge.
The planning, execution and tracking of performance is crucial in SEO. When you execute an SEO campaign and track performance, you’ll be able to identify strategies that are yielding the most results and give them better attention. By tracking your SEO performance, you’ll be able to adjust your SEO strategies to achieve better results.
Hiring a competent search engine optimization agency is a great way to manage your catering business’ SEO campaign. SEO is complex and time-consuming. Thus, you might not have the time and patience to plan, execute and monitor your SEO campaign around the clock.
Another reason hiring an SEO agency is a wise choice is the experience. The agency has been delivering SEO services for years, has faced diverse SEO issues, and deployed different strategies. So they know what works and what doesn’t. Unfortunately, your expertise is in catering services. You lack the experience that an SEO agency that has been rendering the services for over a decade has.
Search engine optimization is tricky. You must adhere to SEO best practices to stand any chance of outranking your competitors and standing firm even when a Google algorithm strikes.
An SEO agency knows how to get results. So, hiring one with experience will benefit your business. At BitChip Digital, we have experts who have dedicated most of their lives to helping businesses succeed online. They have managed hundreds of SEO campaigns for businesses and will be a great asset to your campaign.
When you hire a search engine optimization agency, you’ll have the time and freedom to focus on rendering quality catering services to your client. And with our custom SEO stra
Business owners will always want to achieve their SEO goals within a few weeks. Many don’t have the patience to wait for months to see results. We understand your plight. However, note that SEO takes time to deliver results. You could start seeing results around six to twelve months into the campaign. Sometimes, it could take longer or a bit shorter. However, the more effort you invest in your SEO campaign, the greater the reward.
Several factors also determine when you’ll probably start seeing the results of your SEO campaign. These include your domain age, backlink profile, content, targeted keyword, level of SEO work already done on the site, and more. New domains will take a bit longer to rank in search results.
Ignore SEO agencies promising to improve your website’s search engine rankings overnight. Those are empty promises to entice you. Search engine optimization takes time. In fact, when you publish your content, Google crawlers will crawl and index your site. In most cases, this doesn’t happen immediately. It could take a few days or weeks for the crawlers to crawl and index your website.
At BitChip Digital, we are always transparent with our strategies and deliverables. However, we can only discuss the possible outcome of your SEO campaign after conducting a thorough audit of your website and competitive analysis. From the audit, we will know the elements to improve and the ones hampering your site’s search engine rankings.