The word “local” business refers to a business in a specific location. If your business is in Houston, Texas, optimizing your business to appear in the search results of potential clients in Houston is “local business SEO.”
More than online searches have local intent. That is, people searching online are looking for local businesses. Optimizing your business to appear in local search results of local customers is vital in today’s digital marketing landscape. When you start appearing in prospects’ search results, you’ll gain online and offline popularity in your location. It’s just a matter of time.
Local SEO services for businesses comprise diverse online marketing strategies, ranging from using location-specific keywords to creating profiles in local business listings.
For example, if you are a personal injury lawyer based in Houston or other locations, a location-specific keyword for you can be “personal injury lawyer in Houston.” Prospects searching online will want to use location-specific keywords, which include where they are based. They expect to find businesses located around them in their local search results.
You cannot form a keyword in your head like we just did. It was only an example. You must conduct keyword research to get details about each search term. You’ll get information about each keyword using premium keyword research tools, such as keyword difficulty (KD), search volume, and even CPC.
Another way to do local is to create a Google Business Profile, formerly Google My Business. Add your address, phone number, and other contact details to your Google Business Profile. Use relevant keywords to optimize it.
Note: Avoid adding a keyword to your business name when creating a GBP.
The first thing you need to do is have patience. SEO takes time to yield results. It can take weeks or months. The second thing is to deliver quality services. That way, you can get positive reviews from your clients.
The online reviews prospects write on your Google Business profile are very powerful. They can make or break a business. Reviews can help you build social proof, a situation where people are encouraged to act because they are convinced that others are doing the same thing.
When visitors land on your Google My Business profile and read positive reviews about your business, it will make them trust you more. They’ll become more confident in doing business with you.
What if I get a negative review? Then, professionally respond to the client. Show the client you want to help solve their challenges using your products. Just show concern and make it obvious in your reply that you care without mentioning it.
When other visitors stumble on the negative review and see your response, they won’t lose confidence in your brand. You have convinced them that you’re customer-centered and want to deliver 100% satisfaction.
Note: Hiring local search companies creating and managing local listings is a wise decision. Alternatively, you can do this yourself. Keep an eye on your Google Business Profile or other platforms on which your business was listed. That way, you can respond to reviews swiftly.
Absolutely! It’s essential to inform your local SEO company that you have businesses in diverse locations. At BitChip Digital, we will conduct separate keyword research for each location and create a landing page for you. Our local SEO experts will brief you more on this.
You want to appear on search engine results pages so that local prospects in the different locations can find you. You want your website to appear when people where your business is operating search for similar products or services you’re offering.
In addition to being competitive, our local search engine optimization packages include a list of services that will improve your business’s local SEO when implemented.
Our local business SEO services are affordable. We want to help local businesses rank high in local search results and generate more sales, not make them go bankrupt. We want small businesses to have the opportunity to compete with more established companies.
Firstly, understand that the results will come when we kick-start your local search engine optimization campaign. As long as we adhere to local search engine optimization best practices and put more effort into your SEO campaign (which we always do), the results will come.
Secondly, no genuine local SEO company can categorically tell you when your website will start appearing in local search results of local customers. They do not have control over this.
When you publish your content, it will take a while for Google crawlers to crawl and index your page. Indexing doesn’t mean you’ll appear on the first page of the SERPs. It is something the search engine itself has to decide. If your content is more valuable and well-optimized than the ones available, it can rank higher.
You should expect tangible results around six months from the day we kick-start your SEO campaign. However, expect more significant results after the twelfth month. We assure you that no local SEO service provider will work harder than us.
Absolutely! The first step in our local SEO service is to audit your website. We will conduct content and technical audits to gain an in-depth understanding of your SEO needs and uncover issues we can fix or improve elements that will positively impact your search engine ranking, organic traffic, and brand awareness.
Once we understand your SEO needs and analyze your competitors, we can create a custom SEO plan to help position your local business at the top of the local search results. Many local SEO companies skip this part or don’t do it properly because it is time-consuming and tedious. But we don’t ignore it because it is one of the critical processes to solving your local SEO issues.
We will do whatever it takes to get the desired results for your local SEO campaign. Our team is ready to go the extra mile for you.