Anyone who sells products online knows that photos drive sales. If both quality and quantity are there, the purchase becomes a natural next step.
Quality builds trust, and quantity helps customers feel confident in their decision. But how do you consistently produce professional-looking photos without relying on costly photoshoots?
This is where AI image generators make all the difference. They let you craft superior branded images anywhere, anytime—in just minutes.
Ready to create your own? This guide will show you how to use the VistaCreate AI Image Generator to produce studio-quality brand photos in a few simple steps.
Why use AI for brand design?
There are many reasons to rely on artificial intelligence for creating and enhancing brand visuals. Here are the most important ones:
- AI image generation removes most of the manual work from the design process.
- AI image generation tools ensure design consistency, even when different team members are responsible for generation.
- Using AI for photos is more cost-effective than traditional photoshoots.
- AI image generation is fast and easy, allowing for quick design iterations.
- AI allows teams to create visuals on short notice.
- AI image generation gives room for experimentation and creativity.
- AI image generation supports a wide range of brand uses, from product listings to social media posts and ad campaigns.
- AI allows teams to produce many variations of the same idea in seconds.
- AI makes it easy to create visuals for various channels without starting from scratch.
Who can use AI to create a brand identity?
VistaCreate AI Image Generator is an intuitive tool that doesn’t require any design knowledge or specialized skills. It can be used by anyone, from copywriters and marketers to brand managers and small business owners.
While most AI generators require prompt engineering skills, VistaCreate offers prompt inspiration and examples to guide you. As a result, even first-time users can structure effective prompts, experiment with different ideas, and quickly achieve better outcomes.
How to use an AI image generator to create branded images
In this section, you’ll learn how to use an AI image generator in the VistaCreate design editor to create high-quality images for your brand.
1. Develop an idea
Every photo, illustration, or design starts with an idea. Before you begin generating anything, think about what you want the final image to communicate. This could be a product feature, a brand value, a specific mood, or a particular context. A solid concept will guide the rest of the process.
If you’re out of ideas, there’s nothing wrong with finding inspiration elsewhere. Pinterest, Behance, and Instagram are popular places for creatives to explore. Platforms like DepositPhotos also offer visual inspiration with curated content collections across a wide range of themes, styles, and aesthetics.
If you want your marketing images to stay on-trend, check out reports from trusted industry sources. For example, the 2026 Creative Trends report from DepositPhotos and the 2026 Pinterest Predicts report offer insights into the visual themes, styles, and cultural moods shaping the year ahead.
2. Describe your vision
Once you have a clear concept in mind, describe it in writing with as much detail as possible. Use clear language, relevant keywords, and specific examples. For instance, instead of saying “modern product photo,” write “minimalist product shot of a skincare bottle on a soft beige background with natural shadows and diffused light.”
Always pay attention to small details to ensure the best results. Remember: the more precise your description is, the easier it will be for AI to generate images that align with your vision. Also consider factors such as angle, lighting, color scheme, image style, atmosphere, and aesthetic. Many of these details can be drawn from your brand guidelines.
Negative prompts, where you specify what should not be present in your AI photos, are also useful when generating images. They help you prevent unwanted objects, styles, or effects from appearing in the final image.
3. Upload a reference image
Many AI-powered generators support reference image uploads, and VistaCreate’s AI Image Generator is no exception. With this feature, you can spend less time describing the vibe you want and simply upload an image to guide the AI in the right direction.
You can feed AI with branded photos from previous marketing campaigns or use images from competitors, mood boards, or trend reports as visual references. This helps the generator understand your desired style and make the final results feel more intentional.
4. Customize orientation and style
To make the process even easier, pick the image’s orientation and style directly in the generator. VistaCreate offers Square, 4:3, 3:4, and Panoramic image sizes to choose from. This way, you can create custom brand imagery already optimized for social media, banners, or PPC ads.
For style options, you can choose Photography or Art if you have a specific look in mind. If not, leave the default Auto setting and let the AI suggest a direction. There’s no need to overthink every choice, especially when the tool does so much of the work for you.
5. Choose the generations you like best
Once all the preparation is complete, you can click the generation button. You will then receive four high-quality image options. They will differ slightly from one another, but each will convey the main idea described in your prompt or shown in your reference image.
But don’t rush to discard a generated image just because a few details feel off. You can add the best match to your artboard and view or download it later. Even imperfect results can spark new ideas and help you refine your vision.
Of course, the first generation may simply serve as a starting point. Once you see what VistaCreate’s AI Image Generator is capable of, you can create marketing images that best fit your brand and meet customer expectations.
6. Customize and save the final image
VistaCreate has integrated the AI Image Generator into its design editor, giving users more flexibility and creative possibilities. Instead of producing a standalone image, you can build a cohesive design that’s ready to use online and in print.
After generating your AI photos, simply use built-in design tools to remove backgrounds, apply filters, add stickers, and more. You can also create animated designs with motion effects and animated text to make your content stand out even more.
Then download your design project in any of the available formats. VistaCreate supports PDF, JPG, PNG, PNG with transparency, MP4, and GIF. Once exported, your visual is ready to go live.
And that’s a wrap!
Brand visuals don’t have to be a headache anymore. With AI, you can create a strong brand identity in minutes, if not seconds. From logos to branded images, anything is possible with the right AI tools at your side.
