Are you considering kick-starting a career in digital marketing but want to know if you’re making a good choice by choosing this path? You have come to the right place!
Choosing a career is daunting and very tricky. There are tons of options to choose from and you can’t really figure out which will offer job satisfaction.
The truth is a career in digital marketing looks promising. But then, is it a good decision? You’ll find the answers you need to make an informed decision in this post.
Are you ready? If yes, keep reading.
Is digital marketing a good career?
Yes, digital marketing is a great career. A report from LinkedIn indicates that the “Digital Marketing Specialist” position ranked among the top 10 in-demand jobs. There were about 860,000 job openings for digital marketers.
Digital marketing allows you to be creative and use your creative skills. You’ll have the opportunity to build a career and partake in the digital revolution that is taking place in the world today.
There are many career opportunities in digital marketing. So, you can switch from one to another whenever you want. You can become a content strategist, SEO specialist, analytics, social media manager, etc.
In terms of compensation, digital marketers are well-paid. You’ll have the opportunity to live your desired lifestyle.
Do you want to know more about the benefits of becoming a digital marketer? If yes, keep reading as we share more insight on the subject.
Top Reasons You Should Pursue A Digital Marketing Career
Choosing a career can be quite daunting. Why? There are tons of options to pick from. Additionally, people want careers that satisfy various requirements.
For instance, someone might choose a career based on the satisfaction they may derive while performing their tasks. Others may consider the job prospects, and monetary gains.
Whatever your decision to choose digital marketing is, know that you have made a good choice.
Alright, here are reasons you should consider pursuing a career in digital marketing.
1. Opportunity to earn a decent income:
Is your career choice motivated by the income you stand to obtain? If yes, digital marketing is a career you should consider.
The average salary digital marketers in the United States of America earns is $96,000. Now, this is roughly over $45 per hour.
Compare this to a person working as an engineer in the US. You’ll find more reasons to embrace digital marketing.
As an engineer working in the US, you’ll earn around $91,700. The lowest amount that engineers earn is $42,000, while the highest salary is $146,000.
So, you can see that becoming a digital marketing professional offers you an opportunity to earn a decent income. You’ll earn good money to live the life you have always dreamed of or probably, come close to.
Startups and established enterprises all understand the importance of a successful online marketing campaign. So they know the benefits digital marketing can offer their businesses.
That is why companies set aside 10% of their revenues for digital marketing campaigns. Every business wants to be relevant online. They want more traffic, online reputation, generate leads, and generate more sales.
So, whether you work for a digital marketing agency or directly for a company, you have a better opportunity to earn a decent income. Just acquire enough experience and possess the needed skills.
2. Opportunity to work as a freelancer:
Do you want to become a business owner? Do you dislike 9-5 jobs? If your answers to these questions are yes, you’ll be better off with a digital marketing career.
Becoming a digital marketer opens numerous doors of opportunities for you. You can ditch 9-5 jobs and work remotely.
In other words, you can become a freelancer and earn a decent income. You don’t even need a special office space with expensive fittings to start.
You can work from the comfort of your home. What you need is an office chair, laptop, active internet connection, and the needed skills.
Freelance sites you can join and start getting gigs are numerous. Check out the examples below.
- Upwork
- Fiverr
- Guru
- Freelance.com
- People Per Hour, etc.
You can sign up and start applying for jobs. These freelance platforms spend hugely on marketing to get clients. So you don’t need to do much to land gigs and earn money.
However, remember to create a captivating profile when you sign up on any of the freelance sites. Provide samples and write killer proposals that clients can’t turn down when submitting bids for jobs.
You can also prepare some samples to share with any client when contacted. If they like what they see, you’ll get the job.
A Handy Tip: Keep in mind that income generated from freelancing might be unstable initially. You may start getting more projects and earning more money when you prove your worth and get more feedback.
3. Highly flexible:
Digital marketing is a highly flexible career. As a freelancer, you can choose to work on the go or decide when you want to work.
However, understand that most projects have deadlines. Thus, you have to turn down offers that have deadlines that you can’t meet up.
Avoid negative reviews when working online as a freelancer. Always do your best to make clients happy, so that they can give you positive reviews.
So, if you want a flexible job, embrace digital marketing. You can work at your own pace, time, and space.
4. Entrepreneurship opportunity
Do you dream of starting your own business at some point in your career? If yes, then digital marketing is a great career for you.
You don’t have to break the bank to start a digital marketing agency. Just have the right set of skills and experience. Above all, know how to manage a business.
You don’t need expensive tools and technology to start a digital marketing agency. Just get an office space (make it habitable), setup laptops and internet connections, create a website, hire experts for other fields and that’s it.
The digital marketing skill you possess doesn’t matter when creating a digital marketing agency. You can be a social media manager and run a successful full-service digital marketing company.
Just hire people who know their onions and market your business aggressively. With this, you’ll get offers from clients in no time.
Again, location doesn’t matter. You can have your digital marketing agency located in India and get clients from the United States, Canada, and other parts of the globe.
5. High opportunities:
The numerous opportunities available are another reason digital marketing is a good career. Every business wants to succeed online. They want to increase website ranking, organic traffic, and customers.
Making a business succeed online is not rocket science. You’ll require the expertise of a digital marketer.
Excitingly, a digital marketer can work in any industry. And there are diverse roles or opportunities to work in these companies.
The job prospects for digital marketers are also positive. More companies will spring up in the coming years, and they’ll need online marketers.
Digital Marketing Career Options
You mustn’t attend college to learn digital marketer, though having a degree can set you apart when applying for some job openings. You can get quality materials online to learn digital marketing.
A degree in digital marketing is just an added advantage. Most companies may include a degree as a requirement. But some won’t mind employing you if you can prove your worth to them.
So, there is a huge career opportunity for digital marketers. You can choose one and expand your knowledge in that field.
Check out the career/ job opportunities available for digital marketers.
- Analytics
- Social media
- E-commerce
- Video/audio production
- Email marketing
- Website development
- Website design
- Copywriting and editing
- Search engine optimization (SEO)
- Search engine marketing (SEM)
How To Become A Digital Marketer
Getting a bachelor’s degree will set you apart when pursuing a career in digital marketing. A bachelor’s degree is often requested when seeking a marketing position.
The marketing courses will help to groom you on things related to marketing. These include marketing research, sales, consumer behavior, communication methods, and more.
Please, don’t get me wrong. You can work as a digital marketer without a degree. Having a related degree is just an added advantage.
Now, here are the steps to becoming a digital marketer.
Step1: Acquire a bachelor’s degree.
The degree can be in advertising, marketing, journalism, or sales. A degree will help lay a good foundation for your digital marketing career.
Other unrelated degrees you can tender as a digital marketer include computer science, business law, management, finance, economics, statistics, and math.
Step2: Acquire important skills:
Digital marketing is not all about writing compelling copies and posting images here and there. You would require a plethora of skills to run campaigns that convert.
So, learn and develop a plethora of digital marketing skills. You’ll need them to deliver success to your clients or employers.
These skills include content writing, data analytics, communication, and creativity. You must be ready to think and develop ideas to boost traffic, rank, and deliver high ROI for the campaign.
Step3: Complete digital marketing courses:
Search for courses online and attend them. You can also acquire more digital marketing certifications to prove that your employers or clients can rely on you.
Step4: Apply for jobs:
Start applying for jobs if you are confident that you have learned and acquired the necessary skills.
Please, check the job roles carefully before applying for any offer. Do not apply for a job you don’t know or haven’t learned. Your employers may want you to hit the ground running, so there might not be enough time to learn new things.
Digital marketing is a dynamic field. And there are opportunities to acquire higher qualifications, just like every other career.
So, you can get a master’s degree in digital marketing if you like. But keep in mind that you can land a job without one. A master’s degree would only give you an edge when job hunting.
Conclusion
Is digital marketing a good career? The answer is yes. Digital marketers are well-paid, and it is a highly flexible career.
The job outlook for digital marketers is also great. There is an opportunity for professionals who choose this career path.
You can become a freelance digital marketer without fancying 9 to 5. Or, you can start a business. Yes, digital marketing gives you a unique opportunity to become an entrepreneur. And you don’t need big bucks to start a digital marketing agency.
